A Guide to Logo Colors
It is important that businesses do branding. It is the way that they can reach out to their customers and tell them their beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. But what is it that makes a logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
You should know about the psychology of colors. It is the way people feel and think when they see a specific color. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Colors have an effect on what we think. There are various ways that certain colors speak to use. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
If you are in the process of creating a logo, it is important to ask yourself several questions. What is your target market – male or female? Are you going for the trendy or the classy? What ages are you targeting for your market? Are you targeting high-end or middle-class customers? If you want a logo that truly speaks to your audience, then consider answering these questions. It is a solid brand that can be created after considering these questions.
Different colors evoke different feelings in us. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. And although there are variations in color, the color itself speaks something to us. Below are some of these colors and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. Let us consider the warm colors first.
If you use red, then you are attracting male audiences. You can associate the color red with fire and passion. It is a color of urgency and it can help grab anyone’s attention. You get pumped up and it increases your heart rate.
If you want a friendly, playful color, then use orange. It is a color of energy. It has a great effect on children.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
Let us now look at the opposite, the cool colors.
Many logos contain the color blue. It represents tranquility, peace, and maturity. Adding blue to your logo helps to make it a trustworthy one.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. With green, newness is conveyed. Peace and a desire to promote growth in our lives is evoked if you use the color green.
The color of luxury is purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
Black and white is in their own category. They are more powerful when combined with other colors.
In this website, you will learn more about logo colors so check it out!
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